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As part of the Integrated Marketing Communication Strategy,
Public & Investor Relations Plans must:
- Define issues & problems to be addressed and establish
objectives complementary to the overall marketing plan
- Identify and prioritize primary and secondary target audiences
- Formulate the strategies to meet the objectives with detailed
communication guidelines covering scope, tone, manner of communication and timing
- Develop the series of Tactical
Communication Actions and Venues to be employed
- Maintain a detailed protocol to be implemented following
each tactic to fully evaluate the overall impact and success.
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