Advertisement & Promotional Planning - Market Research Testing Methodologies

Company Overview

Founder & President

General Philosophy

Tenets of Practice

Overview
Market Research & Opportunity Assessment
Market Development & Planning
Communication Strategy
Corporate and Business Development

Operational Approach

Contact Information

Company Overview

Opportunity Assessment

Market Planning
	Strategic Market Planning

Integrated Communication Strategies

Certainty of Change

Business Philosophy
Personal Contact
Multi-Disciplinary Approach
Compensation - Entrepreneurial Spirit

Market Research Methodologies

Market Situation Analysis

Formulation of Marketing Strategies

Financial Plans

BD Strategies and Operational Plans

BD Steps and Actions

Advertisement & Promotional Plans

Integration of Public and Investor Relations

A & P Planning - Market Research Methods

Tenets of Practice

Founder and President

Secondary Market Research:

Census Segmentation
Demographic Profiling
Consumer Price Index/Consumer Expenditure Survey (CPI/CEX)
Syndicated Studies

Primary Market Research Techniques:

Direct Promotional Testing

Attitudinal Scaling
Product Concept Testing

Ad-Tracking Research
- Flighting Sequence & Impact
- Reach & Frequency Measurements

Focus Group Testing with Target Audience/Decision Makers
Conjoint and Trade-Off Analysis
In Depth Personal Interviews
Telephone Interviews
Internet Surveys
Computer-Aided Self Interviews

this will include a review of both publicly accessible as well as commercial and syndicated data sources

(Qualitative & Quantitative)

Management of Time, Capital & Resources Require Optimal Strategies

Communication Strategies

Advertisement & Promotional Planning - Market Research Testing Methodologies

Market Tested Communication Strategies for Early Product Adoption

Bio Vane, Incorporated U.S.A.

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